“Results not typical”.
No way – surely you jest.
A point of order – naught but the tiniest quibble, if you please. To claim “not typical”, the results must first be possible.
All I’m really saying is you couldn’t get results like that with Bondo and a belt sander.
In a “shocking” revelation, the Nielsen/Norman Group has found that people won’t see [banner] ads at all.
O RLY? Do tell.
Not to be too crass about it, but no shit, Sherlock. We are swamped, bombarded, inundated, beseiged – all day, every day – with advertisements of one form or another. Billboards, commercials, radio spots, banners, flyers, leaflets, bumper stickers, yard signs, tree signs, lightpost signs. We wear it. We drive it. Every product you own or carry that shows a logo is a little piece of advertising.
So, yeah. We have a lot of practice not noticing.
(What has two thumbs and likes analogies? Da Furback!)
“A bird” might attract attention. But put him in the middle of a flock of birds and the likelihood that anybody will notice him in particular drops to nil.
Of interest, though, is that (from the same study) it was found that paid ads in search results were not only noticed, but clicked on.
So let me get this straight – I’ve been hammered by so many screaming car commercials and “punch the monkey” banners that I don’t even notice them, but if you provide a small, tactful, relevant ad it works?
How much did you spend on this study again?
